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GEO · enterprise and B2B
Get your brand named in ChatGPT, Claude, Gemini and Perplexity.
The short answer
8ight runs generative engine optimisation (GEO) for B2B companies, multi-location brands and enterprise marketing teams. It measures, every week, what ChatGPT, Claude, Gemini and Perplexity answer to the questions your buyers ask: whether your brand is named, who is named instead, and, for ChatGPT and Perplexity, whether your site is among the sources cited. Then it does the work that changes the answer: pages and articles that answer those questions directly, published on your own site with structured data, and the third-party sources the assistants read. Enterprise programmes are priced on a call.
How to measure your brand in AI answers
What a marketing leader should ask for, and what we report.
- A fixed set of buyer questionsWritten in your buyers' words, agreed with your team, and asked the same way every time so a change means something.
- Named or not, per assistantChatGPT, Claude, Gemini and Perplexity answer differently. Each answer is stored with whether your brand was named.
- Who is named insteadThe companies the assistants recommend in your place, question by question. This is your real competitive set in AI answers.
- Which sources are citedThe pages each answer cites. They tell you where the assistants learn about your category, and which of those places leave you out.
- Change over timeThe same questions asked again on every run, and an alert when an assistant starts or stops naming you.
How a B2B company gets cited
The order we work in.
- Find the questions you are missing fromFrom the stored answers: the buyer questions where an assistant names others and not you.
- Publish the page that answers itA direct answer in the first paragraph, then the specifics, an FAQ and structured data, on your own domain so the value stays with you.
- Make the company unambiguousOrganization and product schema, consistent facts across your pages, and a machine-readable summary for AI crawlers.
- Get onto the sources already citedThe citation gaps: sources the assistants cite for your questions where you are absent, ranked by how often and across how many questions they are cited.
- Ask againThe same questions, next run. You see the answer move, or you see that it did not.
The work we do
Review before it goes live
A reviewing agent can read each article against your rules and facts the evening before it publishes, and your team can be set to approve each one in its own panel first.
Citation sources
The list of third-party sources the assistants read for your category, worked one by one and tracked to live.
Google, alongside
Tracked keyword positions, Search Console data where connected, site health and links, so AI answers and search are read on one screen.
Several sites, one account
Brands or regional sites sit side by side on one account, and you can ask about any of them.
Locations on the map
For brands with locations: map-grid position tracking.
Read it in Claude
Your team can ask Claude about these numbers directly. The 8ight SEO & GEO connector, listed in Claude's connector directory, reads the same data as your dashboard: what each assistant answered, who it named, which sources it cited, and what to fix first. It only reads.
When we are not the right fit
If you need share-of-voice monitoring across a very large prompt set and already have a content team to act on it, a dedicated monitoring platform is the better buy. 8ight is built for the brand that wants the answers changed, not only reported. We do not guarantee that any assistant will name you; nobody honestly can.
What it costs
PricingTailored to you.
Book a demoEnterprise and multi-brand programmes are scoped and priced on a call: the question set, the number of sites, and how much of the content and source work you want us to carry. Single-site plans are tailored the same way; what each plan includes is on the plans page.
Questions, answered
What is generative engine optimisation (GEO)?
The work that decides whether an AI assistant such as ChatGPT, Claude, Gemini or Perplexity names your brand when a buyer asks it a question. It is measured question by question, and changed by publishing pages that answer those questions directly and by being present on the sources the assistants cite.
How do enterprise brands track their share of voice in ChatGPT, Claude, Gemini and Perplexity?
With a fixed set of buyer questions asked of each assistant on a schedule, storing every answer: whether the brand was named, who was named instead, and, for ChatGPT and Perplexity, whether the brand's site was among the sources cited. Share of voice is how often you are named against the companies named in your place, per assistant and over time. 8ight keeps that record and alerts you when an assistant starts or stops naming you.
How does a B2B company get cited as a source in ChatGPT answers?
Publish pages that answer buyers' questions directly in the first paragraph, with specifics and structured data; make the company unambiguous across your site; and get onto the third-party sources the assistant already cites for those questions. Then ask the same questions again to see whether the answer changed.
Which AI assistants do you track?
ChatGPT, Claude, Gemini and Perplexity.
Do you publish to our website or somewhere else?
To your own website and domain, so the content stays yours. Your team can approve every article before it goes live.
How long before the answers change?
Publishing starts within days. Positions in search and in AI answers move over months, not weeks, and anyone promising a date is guessing.
Will you name us as a customer?
Not without your written permission.
What does it cost?
Pricing is tailored to each programme and set on a demo. <a href="https://8ight.ai/demo?service=enterprise">Book a demo</a>.
