Mark up what is on the page
Google's guidelines ask that structured data describe content visible on the same page. Hours, prices and answers in the code should match the page word for word.
Free tool · no sign-up
Schema markup generator.
This free schema markup generator writes JSON-LD structured data for six schema.org types: LocalBusiness, Organization, Service, FAQPage, Article and BreadcrumbList. Fill in the fields, read the checks under the form, then copy the code into your page or download it. It runs in your browser: nothing you type is sent to us. Before you publish, test the page with Google's Rich Results Test.
Use questions and answers that are visible on the same page, word for word.
From the home page down to the current page, in order.
How to use it well
One business, one record
Use the same name, address and phone in your schema, on your site and on your listings. Machines match on those facts, and disagreement is what confuses them.
Test, then publish
Run the page through the Rich Results Test and the Schema Markup Validator. Fix errors first; warnings are recommendations.
Questions, answered
What is schema markup?
Schema markup is structured data, written in the schema.org vocabulary, that states facts about a page in a form machines read without guessing: this is a business, this is its address, this is a question and its answer. JSON-LD is the format Google recommends: a script block you paste into the page.
Is this schema markup generator free?
Yes. No sign-up and no email. It runs in your browser, so what you type is not sent to us.
Where do I paste the JSON-LD?
Inside the HTML of the page it describes, in the head or the body. On WordPress, use a header-and-footer snippets plugin or your SEO plugin's schema field. Mark up only facts that also appear on that page.
Will FAQ schema get me FAQ rich results in Google?
Probably not. Since August 2023 Google shows FAQ rich results only for well-known, authoritative government and health websites. The markup is still valid and still describes your page; it just rarely changes how the result looks.
Does schema markup make ChatGPT or other AI assistants recommend my business?
Nobody outside those companies can promise that, and they have not published how they weigh it. Schema states your facts unambiguously, which helps any system that reads it. It is one input, not a switch.
How do I test my schema?
Paste the page URL or the code into Google's Rich Results Test (search.google.com/test/rich-results) for Google features, and into the Schema Markup Validator (validator.schema.org) for the vocabulary itself.
Related
New to structured data? Read schema markup, explained without the jargon. Writing a file for AI tools? Use the free llms.txt generator. For how AI assistants choose which business to name, see GEO vs SEO vs AEO.
Is your business named when someone asks an AI?
Run the free AI visibility check
Markup and files help machines read your site. Whether ChatGPT, Gemini and Claude actually name you is a separate question, and you can check it free.
