We write and produce UGC-style video ads, run them on Facebook and Instagram, and every week read which ones work, pause the ones that fade, and make the next round from the winners.
Facebook · Instagram · UGC-style video · built paused, approved by you
UGC means user-generated content. In an ad, it is a video that looks like something a customer would post.
One person, talking to the camera on a phone, the way a customer tells a friend about something they bought. Plain light, plain words, captions on screen. Not a polished commercial with a voice-over and a jingle.
Nothing goes live until you have watched it.
We read your account first. Every live ad is tagged by the angle it argues and the hook it opens on, and new scripts are written from the angles already working.
An AI presenter, or your own real footage cut into 8 to 10 variations. You choose. Both are explained below.
The first seconds decide whether anyone keeps watching, so each video goes out with several different openings, captions and first frames.
Every ad is built in your account paused. You watch it and approve it before a dollar is spent.
A presenter made with AI reads the script to camera, with real lip-sync and a natural voice. Every ad that uses one is labelled as AI, as Meta requires.
Good when you have no footage, or need many versions fast.
You send us real video of you, your team or your product. We cut it into 8 to 10 variations, with new openings, captions and order. No stock, and no AI people on screen.
AI works only behind the scenes, reading the numbers and helping the edit.
This is what happens to a single video. It is split into versions, each version is scored, the losers are paused, and the winners become the next round.
Step 4 of 4Each winner gets two new versions for the next round, built paused until you approve them.
One video with an AI presenter, split into 4 hooks × 3 caption styles × 2 first frames.
Illustration of how the loop works; the numbers are made up for the example. Each version is scored the way our loop scores real ads: click-through rate, cost per click, and fatigue, which is the same people seeing an ad again and again while its click rate falls.
Your ad account already knows which videos work. Most accounts never read it at the level of the single ad. Ours is read again every week.
Performance for every ad, and every one tagged by the angle it argues and the hook it opens on. Not "video 4 did well". Why it did.
An ad the same people keep seeing while its click rate drops is a different problem from one that never worked, so they are scored separately.
Every ad gets a call with a reason. Fading ads are paused, because pausing only saves money and is undone in a click.
Briefs for new videos are written from the angles that are winning, produced, and added beside the winners, paused until you approve them.
You add us as a partner in your Meta Business Manager. The ad account, the page and the budget stay in your business's name, and you can see every ad we build, any time, in your own Ads Manager.
The reading and scoring of your account is done by software, and script drafts are written with AI from the angles that sell; a person checks every ad before it reaches you. On screen, it is your choice: an AI presenter, labelled as AI in every ad as Meta requires, or your own real footage with no AI people at all.
No. It pauses ads that are fading, because pausing only ever saves money and can be undone in a click. New ads are built paused. Anything that raises spend waits for your approval.
Yes. Send us real video and we cut it into 8 to 10 variations per video, with different openings, captions and order. No stock footage and no AI-made people. AI is used only behind the scenes, for reading the numbers and the edit.
Facebook and Instagram, through your own Meta ad account. We would rather tell you exactly what is connected than list logos.
Tell us about your business. A person from 8ight will read your account and send you what we found: which ads carry it, which are fading, and what to make next. You'll hear from us the same business day.
Facebook and Instagram are Meta products; 8ight manages ads in accounts owned by our clients. Ad spend is set by you and charged by Meta to the account's billing. Every ad with an AI-made presenter is labelled as AI.
