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Study 01Ask an AI for a roofer: what ChatGPT and Claude recommend, and why.
One page guide

The six things an AI assistant checks before it names you.

We run the questions customers ask ChatGPT, Gemini and Claude, for real businesses, every week, and we read why a business is named or skipped. It comes down to six things, all of them on pages you control.

  1. Hours, on a page, as text

    In our buyer runs the assistant drops a business when it cannot tell if it is open. A picture of your hours, or hours only inside Google Maps, does not count. Put the hours in plain text on your contact page and keep the Google profile identical.

  2. A price, or an honest range

    The second question a buyer asks is "how much". A business with no number anywhere loses to one with "from" pricing or a range. If you cannot publish prices, publish what decides them.

  3. A page for the exact job

    The assistant looks for the specific thing: "BMW key", "hydrafacial vs glass facial", "sump pump replacement". A services list with ten words each is not a page. One page per real job, in the words a customer uses.

  4. Reviews it can verify

    Assistants cite Google, Yelp and the directories, not testimonials pasted on your site. Fresh reviews on your Google profile, answered, weigh more than a five star block on your homepage.

  5. One name, one number, everywhere

    We watched an assistant drop a locksmith because one page said 24/7 and another page listed different hours and a second phone number. Your website, your Google profile and the directories must agree, word for word.

  6. An answer to the question people actually ask

    The businesses that get named have a page that answers the question in the first paragraph, dated, signed, with the place named. That is what our engine writes every week; it is also something you can write yourself.

Download the guide as a PDF, 7 pages with the checklist

See where you stand, in eighty seconds.

We ask the assistants one of your customers' questions and show you who they name. Free, no login, no card.

Run the check

Everything above comes from our own buyer runs and checks in 2026. Nothing here is a guarantee: the assistants change their answers, which is exactly why we keep asking.