We run the questions customers ask ChatGPT, Gemini and Claude, for real businesses, every week, and we read why a business is named or skipped. It comes down to six things, all of them on pages you control.
In our buyer runs the assistant drops a business when it cannot tell if it is open. A picture of your hours, or hours only inside Google Maps, does not count. Put the hours in plain text on your contact page and keep the Google profile identical.
The second question a buyer asks is "how much". A business with no number anywhere loses to one with "from" pricing or a range. If you cannot publish prices, publish what decides them.
The assistant looks for the specific thing: "BMW key", "hydrafacial vs glass facial", "sump pump replacement". A services list with ten words each is not a page. One page per real job, in the words a customer uses.
Assistants cite Google, Yelp and the directories, not testimonials pasted on your site. Fresh reviews on your Google profile, answered, weigh more than a five star block on your homepage.
We watched an assistant drop a locksmith because one page said 24/7 and another page listed different hours and a second phone number. Your website, your Google profile and the directories must agree, word for word.
The businesses that get named have a page that answers the question in the first paragraph, dated, signed, with the place named. That is what our engine writes every week; it is also something you can write yourself.
Download the guide as a PDF, 7 pages with the checklist
We ask the assistants one of your customers' questions and show you who they name. Free, no login, no card.
Run the checkEverything above comes from our own buyer runs and checks in 2026. Nothing here is a guarantee: the assistants change their answers, which is exactly why we keep asking.