Compare
If you have the time and you enjoy writing, do it yourself. Your own voice beats anything automated. Almost nobody running a business has either.
New articles every week, published automatically to your own site. How many depends on the plan.
The same engine publishes every week for businesses we own, so we live with its output the way our clients do.
| 8ight | The alternative | |
|---|---|---|
| Cost in money | Tailored to the business; book a demo. | Nothing. |
| Cost in time | A setup conversation, then effectively none. | Realistically 3–5 hours per proper article, including research. |
| Voice and authority | Good, and improved by what you tell us at setup. Not you. | Unmatched. You know things about your trade nobody else can write. |
| Consistency | It publishes whether or not you had a bad week. | This is where it almost always breaks down. |
| Volume | Three to six articles a week, by plan. | Whatever you sustain — for most owners, a burst then silence. |
| Getting the SEO structure right | Built in. | Learnable, but it is a second skill on top of the writing. |
Nearly every business owner who commits to writing their own content produces good work for six to eight weeks and then stops, because a busy month arrives and content is the only thing on the list with no deadline. The site then sits at nine articles for two years. That is not a discipline failure — it is what happens when the person writing is also the person doing the actual work.
The things only you know. The job that went wrong and what you learned. The thing customers always get told incorrectly. Your genuine opinion about a material, a method, a price. Those pieces are worth more than anything automated and they take an hour. Write those; automate the rest.
Look at your site. Count the articles published in the last twelve months. If the number is above thirty, you have a working habit and you do not need this. If it is under ten — which is the normal answer — the choice is not between us and your writing, it is between us and nothing.
Read the live output on our home page before deciding — that is exactly what it is there for. The setup conversation is where tone gets set, and the more specific you are about how you talk to customers, the closer it lands.
Yes. It is your site and your content. Most customers edit rarely after the first few weeks, but nothing stops you.
That is the best possible arrangement. You write the pieces only you can, the engine handles volume, and the two support each other.
Pricing is tailored to the business. The plans differ by publishing volume and how much of the AI-search work is included; book a demo and we scope it with you, or start free with 3,000 credits, no card.
Put your URL in and see the kind of article that would be publishing for you. No card required to look.
