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The honest version: an agency does more than we do, charges several times more, and in this market frequently delivers less than either of us promised.
New articles every week, published automatically to your own site. How many depends on the plan.
The same engine publishes every week for businesses we own, so we live with its output the way our clients do.
| 8ight | The alternative | |
|---|---|---|
| What you are buying | A defined publishing output: three to six articles a week, by plan, onto your own site. | A retainer covering strategy, some content, some technical work and some reporting, in proportions that vary by month. |
| Typical monthly cost | Tailored to the business; book a demo. | Commonly several times more, often with a minimum term. |
| What you can verify before paying | Live articles publishing to paying customers’ own sites, linked from our home page. Click one and read it. | A pitch deck and case studies. Sometimes live examples, often not. |
| Who does the strategy | One setup conversation, then a defined plan. Less bespoke. | A human thinking about your business specifically, which is a real advantage when your situation is unusual. |
| Technical SEO work | The content is structured and marked up correctly. Site-wide technical work is not what this is. | Usually included, and genuinely valuable if your site has real technical problems. |
| Link building and PR | Not included. | Often included, and it matters in competitive markets. |
| What happens if you stop | The content is on your site and stays yours. | Depends entirely on the contract. Ask this question before signing anything. |
If your site has serious technical problems, if you are in a market where links decide everything, or if your situation is unusual enough that a defined content plan will not fit it — a good agency is worth what it costs. We would rather say that than pretend otherwise, because a customer who needed an agency and bought us instead leaves within three months and tells people.
Volume and consistency, for a fraction of the price, with output you can see before you spend. The most common failure of an agency engagement for a smaller business is not bad work — it is that very little gets published, month after month, while the invoices continue. A publishing engine cannot fail that particular way.
Ask any agency: what exactly will be published, how often, and where can I read something you produced for a business like mine? If the answer is a strategy document rather than something clickable, you are buying activity. That is the same test we hold ourselves to, which is why our live output is on the home page rather than behind a form.
Yes, and some customers do — an agency for technical and link work, this for publishing volume. Tell both sides what the other is doing so you are not paying twice for the same articles.
A good writer who knows your trade is better than any automated output. The relevant question is how many articles a month that writer actually produces at the price you are paying, because in this market the honest answer is often two.
Frequently a sensible middle option, and cheaper than an agency. The risk is continuity — freelancers get busy, take other clients, and stop. Consistency over years is where the compounding actually happens.
Pricing is tailored to the business. The plans differ by publishing volume and how much of the AI-search work is included; book a demo and we scope it with you, or start free with 3,000 credits, no card.
Put your URL in and see the kind of article that would be publishing for you. No card required to look.
