8ight vs Passionfruit
The short answer
Passionfruit describes itself as "the AI-native managed SEO + AEO agency for DTC and B2B SaaS brands", and sells a self-serve AI visibility tracker called Passionfruit Labs (getpassionfruit.com, getpassionfruit.ai, as of October 2026). 8ight is AI infrastructure for business growth: it measures what ChatGPT, Claude, Gemini and Perplexity answer about a business and publishes the work that changes it, and the same platform also covers Google Maps and the Google Business Profile, an AI receptionist, a CRM and email campaigns. If you sell online as a DTC or SaaS brand and want an agency built around that, or a low-cost tracker your team runs itself, Passionfruit may be the better fit. If you want search, AI answers and what happens after the customer finds you on the same platform, 8ight is built for that.
Passionfruit and 8ight, in their own words
Read from each company's own pages on 14 October 2026. Products change; check getpassionfruit.com and getpassionfruit.ai before you decide.
| Passionfruit (as of October 2026) | 8ight | |
|---|---|---|
| How it describes itself | "The AI-native managed SEO + AEO agency for DTC and B2B SaaS brands" (home page); "an AI-native organic discovery company" (about) | AI infrastructure for business growth: SEO, GEO, content, the AI receptionist, the CRM and automation as layers of one platform |
| Who it is built for | "Challenger brands and the enterprise teams that act like them", naming DTC companies, B2B SaaS and B2C SaaS (about) | Businesses, B2B and multi-location brands, and agencies that resell it under their own name |
| Main offer | A managed agency service, priced on a call (pricing) | A platform that does the work. Pricing is tailored; book a demo |
| Self-serve tracker | Passionfruit Labs: Lite $19/month (analytics across ChatGPT, 20 prompts run daily), Starter $49 (ChatGPT, Perplexity and Gemini, 70 prompts daily), Pro $99 (adds Claude, 150 prompts daily), Enterprise & Agency custom (getpassionfruit.ai) | AI answer tracking is part of the GEO plans, not sold as a separate tracker; a free AI visibility check is open to anyone, no sign-up |
| AI assistants tracked | ChatGPT, Perplexity, Gemini and Claude on Labs Pro; Enterprise & Agency adds Google AI Overviews and AI Mode, Grok, Meta AI, Microsoft Copilot and DeepSeek (getpassionfruit.ai) | ChatGPT, Claude, Gemini and Perplexity. Not Google AI Overviews, not Copilot |
| How often | Prompts run daily on Lite, Starter and Pro; custom frequency on Enterprise & Agency (getpassionfruit.ai) | Every week |
| Content | Writers and SEO experts ship the work; editorial, technical, on-page, off-page and programmatic SEO & GEO (home page, pricing) | Researches, writes and publishes articles to the business's own site, with images made for each piece, internal links and schema |
| Who presses publish | "Work gets shipped by in-house experts" (home page) | We do; on request, your team approves each article first |
| Reddit and community | "Reddit Engagement" listed in the offer (pricing) | We do not post on Reddit for you |
| Revenue analytics | AI search sessions, key events and revenue through GA4 and Google Search Console (getpassionfruit.ai, about) | Google rankings, AI answers and Search Console where connected; no revenue attribution |
| Google Maps and Business Profile | Not mentioned on its home page (home page) | Map-rank tracking |
| AI receptionist | Not mentioned on its home page | Answers every call to the business, day and night, and texts the job details to the owner |
| CRM | Not mentioned on its home page | Sales OS: leads, contacts, deals on a pipeline, tasks and one timeline per lead |
| Websites | Website design or build is not described on its home page | We build websites for customers too, scoped on a call |
| Read the data in Claude | Not stated on the pages we read | A read-only connector listed in Claude's connector directory |
| White label for agencies | Labs lists an "Enterprise & Agency" plan and a For Agencies page; ask Passionfruit about white-label terms (getpassionfruit.ai) | Yes: the agency panel, client panel and reports carry the agency's logo, and we never contact its clients |
| Published price | Labs $19 to $99/month; agency service "Tailored to your needs" (pricing). Its own blog says managed retainers begin "at approximately $1,500 per month" and full GEO plus SEO programs run in "the $3,000 to $8,000 range" (Passionfruit blog) | Pricing is tailored; book a demo |
Where Passionfruit is stronger
We would rather you choose well than choose us.
- A low-cost self-serve tracker. Passionfruit Labs starts at $19 a month and runs prompts daily (getpassionfruit.ai). If you only want to watch your AI visibility and have a team to act on it, that is a low-cost way in. Our tracking is weekly and comes with the work, not as a stand-alone tool.
- More AI engines at the top tier. Its Enterprise & Agency plan lists Google AI Overviews and AI Mode, Grok, Meta AI, Microsoft Copilot and DeepSeek (getpassionfruit.ai). We track ChatGPT, Claude, Gemini and Perplexity only.
- A sharp focus on DTC and SaaS. Its home page description names DTC and B2B SaaS brands, and its about page describes case studies across e-commerce, SaaS and wholesale (home page, about). Its own blog describes a Model Context Protocol (MCP) integration for Shopify-native e-commerce (Passionfruit blog).
- Revenue in the report. Labs ties AI search sessions, key events and revenue to GA4 (getpassionfruit.ai). We report rankings, AI answers and Search Console, not revenue.
- Reddit and community search. Reddit engagement is part of its offer (pricing).
- Venture backing. Its about page names Mike Maples Jr., co-founder of Floodgate, as its lead investor (about).
Where 8ight is the better fit
- You want more than search. The same platform that works on getting you named in AI answers also covers Google Maps and the Business Profile, answers the phone, and keeps the leads in a CRM. Passionfruit's pages describe SEO, AEO and a tracker, not those layers (home page).
- Nobody on your side will turn a report into pages. We research, write and publish to your own domain; you approve the plan once, or, on request, every article.
- You have locations. Map-grid position tracking sits in the same panel as the AI answers.
- You are an agency. You can resell the whole thing under your own brand.
- You work in Claude. Ask Claude about your rankings and AI answers through our read-only connector.
What neither of us can do
Guarantee that an AI assistant names you. The answers are generated each time and change as the assistants change. Any vendor or agency that promises a fixed result is guessing.
Related comparisons
Questions, answered
Is 8ight a Passionfruit alternative?
For some buyers. Passionfruit describes itself as a managed SEO and AEO agency for DTC and B2B SaaS brands, with a self-serve tracker called Passionfruit Labs (as of October 2026, getpassionfruit.com). 8ight tracks ChatGPT, Claude, Gemini and Perplexity, publishes the content to your own site, and also covers Google Maps, an AI receptionist and a CRM.
What does Passionfruit cost?
As of October 2026, Passionfruit Labs lists Lite at $19 a month, Starter at $49, Pro at $99 and Enterprise & Agency at custom pricing (getpassionfruit.ai). Its agency service is priced on a call (pricing); its own blog puts managed retainers from about $1,500 a month and full programs at $3,000 to $8,000 (Passionfruit blog). Check their pages for current prices.
What does 8ight cost?
Pricing is tailored to each business, programme and agency, and set on a demo: book a demo. You can also start free with 3,000 credits, no card.
Does Passionfruit do Google Maps or Google Business Profile?
Its home page, read in October 2026, does not mention Google Maps, the Google Business Profile or local SEO (getpassionfruit.com). 8ight tracks map rankings.
Which AI assistants does each one track?
Passionfruit Labs lists AI search analytics across ChatGPT on Lite, adds Perplexity and Gemini on Starter and Claude on Pro, and lists Google AI Overviews, AI Mode, Grok, Meta AI, Copilot and DeepSeek on Enterprise & Agency (getpassionfruit.ai). 8ight tracks ChatGPT, Claude, Gemini and Perplexity every week.
Who publishes the content?
At Passionfruit, its in-house experts ship the content and SEO work (getpassionfruit.com). At 8ight, the platform publishes to your own domain, and on request your team approves each article first.
Can an agency white-label 8ight?
Yes: the agency panel, client panel and reports carry the agency's logo and colour, and we never contact its clients.
Why are these the only Passionfruit facts on this page?
Every statement about Passionfruit here comes from a page it publishes and is linked beside it, read in October 2026. Where its pages say nothing, we say that, rather than guess.
