8ight vs Profound
The short answer
Profound describes itself as "the AI marketing platform built for the agentic era" that lets you "see what your customers ask AI, deploy agents to act on it, and measure the results", with an "AI Marketer" that drafts the work and asks your team to approve it (tryprofound.com, as of October 2026). It sells a free trial and custom Enterprise packages to brands, plus agency plans, and Profound says its enterprise capabilities are "trusted by a third of the Fortune 100" (pricing, home page). 8ight is AI infrastructure for business growth: it measures what ChatGPT, Claude, Gemini and Perplexity answer about a business and publishes the work that changes it, and the same platform also covers Google Maps and the Google Business Profile, an AI receptionist, a CRM and email campaigns. If you have a marketing team that wants AI agents across content, social, ads and PR, or up to nine AI engines tracked daily, Profound may be the better fit. If you want Claude and Perplexity checked on every GEO plan, the content published to your own site for you, and what happens after the customer finds you on the same platform, 8ight is built for that.
Profound and 8ight, in their own words
Read from each company's own pages on 15 October 2026. Products change; check tryprofound.com/pricing before you decide.
| Profound (as of October 2026) | 8ight | |
|---|---|---|
| How it describes itself | "Profound is the AI marketing platform built for the agentic era. See what your customers ask AI, deploy agents to act on it, and measure the results in a collaborative workbench" (its home page's description); its title reads "The AI Platform to Power Your Marketing" (home page) | AI infrastructure for business growth: SEO, GEO, content, the AI receptionist, the CRM and automation as layers of one platform |
| Who it is built for | Its Enterprise plan is "For companies operationalizing AI Search insights and running marketing agents at scale" (pricing); its menu names AEO teams, content teams, PR and brand teams, agencies, and the travel and hospitality, retail and pharmaceutical industries (home page) | Businesses, B2B and multi-location brands, and agencies that resell it under their own name |
| Main offer | Software with an AI agent: an "AI Marketer" that "identifies the work worth doing, drafts it, and pings you for approval", plus Agents, Answer Engine Insights, Prompt Volumes, Agent Analytics and Shopping (home page). Its FAQ says it is not only for AI search: "Profound helps your team get marketing work done" (pricing) | A platform that does the work: it researches, writes and publishes, and tracks the result |
| Published price | For brands: Trial "Free" and Enterprise "Custom", "Tailored packages". For agencies: Agency Growth "$99/month + add-ons", with full client workspaces "as an add-on for $399/month", with "+5 Trial Workspaces for $199/month", and Agency Enterprise "Custom". Agents run on credits (pricing) | Pricing is tailored; book a demo |
| AI assistants tracked | Trial: "ChatGPT, Gemini, Google AI Overviews". Enterprise: "Up to 9 Answer Engines tracked", listed as ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search (pricing) | ChatGPT, Claude, Gemini and Perplexity, on every GEO plan. Not Google AI Overviews, not Copilot |
| How often | Trial: "50 prompts run daily for 7 days". Its FAQ: "Enterprise includes ongoing daily tracking" (pricing) | Every week. "Your buyers' questions go to ChatGPT, Claude, Gemini and Perplexity every week" (home page) |
| Content and agents | Its AI Marketer "Rewrites pages with citation decay and stages them in your CMS. Builds the pages for questions you have no answer for", and it also "Runs your social calendar", builds ads for AI search and "Turns a product brief into everything a launch needs" (home page) | Researches, writes and publishes articles to the business's own site, with images made for each piece, internal links and schema; once you connect Instagram and Facebook, a post from each article |
| Who presses publish | Its AI Marketer "pings you for approval"; for brand fixes it "rewrites and republishes what it finds" (home page); from its Pages view, a page can be handed to an Agent "which makes the recommended changes and publishes them" (Pages) | We do; on request, your team approves each article first |
| Citations, PR and outreach | FactCheck "Traces inaccurate claims back to the publishers repeating them, drafts a personalized correction for each one, and tracks which ones actually updated" (home page) | For enterprise brands, the content and source work that changes the answer is part of the programme (GEO for enterprise); on our top plan, the sources an assistant cites instead of you become a task list |
| Pages and AI crawlers | Agent Analytics to "Understand how bots view, cite, and refer to your pages"; its Pages view checks page health "using data from Google Lighthouse and PageSpeed Insights" and submits pages through IndexNow (home page, Pages) | Schema, meta and internal links on every article we publish; a site audit in the dashboard crawls your site and lists technical issues with the fix for each, and a fix to your own pages is applied only once you approve it. We do not report AI crawler visits |
| Reporting and revenue | "Track AI-sourced traffic and attribution across your domains" (pricing); Google Analytics to "See exactly how AI visibility drives traffic and conversions on your site", and Google Search Console (integrations) | Google rankings, AI answers and Search Console where connected; a monthly visibility report on the Premium plans; no revenue attribution |
| E-commerce and AI ads | "Track how visible your products are in ChatGPT Shopping" with "SKU-level granularity" (home page); ChatGPT Shopping on Enterprise (pricing); Ads Studio "to help marketers build, launch, and manage AI Search campaigns" (press release) | Not offered: we do not track ChatGPT Shopping, products or ads inside AI answers |
| Google Maps and Business Profile | Not mentioned on the pages we read (home page, pricing, customers, enterprise, integrations, agencies) | Map-rank tracking |
| AI receptionist | Not mentioned on the pages we read | Answers every call to the business, day and night, and texts the job details to the owner |
| CRM | Not mentioned on the pages we read | Sales OS: leads, contacts, deals on a pipeline, tasks and one timeline per lead |
| Websites | Landing pages through its Vercel v0 integration: "Generate and deploy landing pages with Profound and Vercel V0" (integrations); building whole websites is not described on the pages we read | We build websites for customers too, scoped on a call |
| Read the data in an AI assistant | A hosted MCP server, "Available on: the Enterprise plan", with connection guides for Claude Desktop, Claude Code, ChatGPT and others (docs, connection guides) | A read-only connector listed in Claude's connector directory |
| Agencies and white label | Agency Growth and Agency Enterprise plans with "Agency mode to manage Workspaces" and a "Dedicated agency partner" on Agency Enterprise (pricing); white label is not described on the pages we read, so ask Profound | Yes: the agency panel, client panel and reports carry the agency's logo and colour, and we never contact its clients |
| Free start | Trial: "Free", "For companies who want to trial Profound before getting a demo", with "Limited AI Marketer credits" (pricing) | A free AI visibility check, no sign-up; free credits to try the platform, no card |
Where Profound is stronger
We would rather you choose well than choose us. Profound is a much larger company than we are.
- Enterprise scale. Profound says its enterprise capabilities are "trusted by a third of the Fortune 100" (home page, as of October 2026). Its customers page says "More than 25,000 marketers in 90+ countries do their best work in Profound" and publishes named case studies (customers).
- AI agents across the marketing team. Its AI Marketer works on content, social posts, paid AI search ads, PR corrections, product launches and brand consistency, not only search (home page). We write and publish articles, and post them to Instagram and Facebook where you connect them.
- More AI engines, checked daily. Its Enterprise plan tracks "Up to 9 Answer Engines", including Google AI Overviews, Google AI Mode, Microsoft Copilot and DeepSeek, with "ongoing daily tracking" (pricing). We track ChatGPT, Claude, Gemini and Perplexity, every week.
- Data of its own. Prompt Volumes to "Analyze billions of real user conversations", Agent Analytics on how AI crawlers read your pages, and ChatGPT Shopping at "SKU-level" (home page). We offer none of these three.
- AI search ads. Ads Studio builds, launches and manages campaigns inside AI answers (press release). We do not run ChatGPT ads or build and report on campaigns aimed at AI answers; our Google Ads service runs Search, Performance Max, YouTube and Shopping campaigns.
- Research and events. A research hub, the Profound Index and an AEO report, webinars, and the "Zero Click World Tour" in London, Sydney and Singapore (home page, events).
- Integrations. Its home page lists "200+ Integrations", and its integrations page lists CMS, CDN, analytics, ads and project tools (home page, integrations).
- Venture backing. Its own press release of 15 September 2026 announces a "$180 million Series D at a $1.8 billion valuation, co-led by Sequoia Capital and Kleiner Perkins" (press release).
Where 8ight is the better fit
- You want Claude and Perplexity without an enterprise contract. Profound's plans for brands are a free trial that tracks ChatGPT, Gemini and Google AI Overviews "daily for 7 days", and Enterprise at custom pricing, where Claude and Perplexity are among up to nine engines; its agency client workspaces track ChatGPT, Perplexity and Google AI Overviews (pricing). Every 8ight GEO plan checks ChatGPT, Claude, Gemini and Perplexity every week.
- Nobody on your side will direct the agents. Profound's AI Marketer drafts the work and "pings you for approval", and its Enterprise plan is for companies "running marketing agents at scale" (home page, pricing). We research, write and publish to your own domain; you approve the plan once, or, on request, every article.
- You want more than search. The same platform that works on getting you named in AI answers also covers Google Maps and the Business Profile, answers the phone, and keeps the leads in a CRM. Profound's pages describe AI search and marketing work, not those layers.
- You have locations. Map-grid position tracking sits in the same panel as the AI answers.
- You are an agency that wants the delivery done for you. Under your brand, we research, write and publish the articles on each client's own site; the agency panel and the client panel carry your logo, and we never contact your clients.
What neither of us can do
Guarantee that an AI assistant names you. The answers are generated each time and change as the assistants change. Any vendor or agency that promises a fixed result is guessing.
Related comparisons
Questions, answered
Is 8ight a Profound alternative?
For some buyers. Profound describes itself as "the AI marketing platform built for the agentic era", with an AI Marketer and agents that act on what customers ask AI (as of October 2026, tryprofound.com). 8ight tracks ChatGPT, Claude, Gemini and Perplexity on every GEO plan, publishes the content to your own site, and also covers Google Maps, an AI receptionist and a CRM.
What does Profound cost?
As of October 2026, Profound's pricing page lists, for brands, a free Trial (50 prompts run daily for 7 days, across ChatGPT, Gemini and Google AI Overviews) and Enterprise at custom pricing. For agencies, it lists Agency Growth at $99 a month plus add-ons, with full client workspaces at $399 a month each and a pack of five more trial workspaces for $199 a month, and Agency Enterprise at custom pricing. Its agents run on credits (pricing). Check their pages for current prices.
What does 8ight cost?
Pricing is tailored to each business and set on a demo. Book a demo.
Which AI assistants does each one track?
Profound's Trial tracks ChatGPT, Gemini and Google AI Overviews; its Enterprise plan lists "Up to 9 Answer Engines": ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search (pricing). 8ight tracks ChatGPT, Claude, Gemini and Perplexity every week on every GEO plan.
Does Profound do Google Maps or the Google Business Profile?
The pages we read in October 2026, its home, pricing, customers, enterprise, integrations and agencies pages, do not mention Google Maps, the Google Business Profile or local SEO (tryprofound.com). 8ight tracks map rankings.
Who publishes the content?
Profound's AI Marketer drafts and stages content and asks your team to approve it, and its agents can publish changes to your pages (home page, Pages). At 8ight, the platform publishes to your own domain, and on request your team approves each article first.
Can an agency white-label 8ight?
Yes: the agency panel, client panel and reports carry the agency's logo and colour, and we never contact its clients. Profound offers agency plans with an agency mode for managing client workspaces (pricing); ask Profound about white-label terms.
Why are these the only Profound facts on this page?
Every statement about Profound here comes from a page it publishes and is linked beside it, read in October 2026. Where its pages say nothing, we say that, rather than guess.
