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Your real customer questions, put to ChatGPT, Claude, Gemini and Perplexity, every week. Every answer stored.
GEO and AEO services
Generative engine optimization: get named when someone asks an AI.
8ight does generative engine optimization (GEO): we track what ChatGPT, Claude, Gemini and Perplexity answer to your customers' questions, find where you are missing and who is named instead, and publish the pages that answer those questions. On Premium+ you also get the sources the assistants cite instead of you, as a checklist.
Search did not move to a new website. It moved into an answer. ChatGPT, Claude, Gemini and Perplexity now answer many "who should I call" questions before anyone reaches a list of links. New to the term? Read what GEO is, or how GEO, SEO and AEO differ.
See what it costs →3,510AI answers recorded
2,698carried a citation we could read
1,211distinct sources cited
3engines, side by side
What we measured
Between 1 July and 29 August 2026 we put the same questions to ChatGPT, Claude and Gemini, over and over, and kept every answer: the wording, whether the business was named, and every source the engine cited.
| Engine | Answers recorded | Business named | Rate |
|---|---|---|---|
| ChatGPT | 1,171 | 43 | 3.7% |
| Claude | 1,168 | 43 | 3.7% |
| Gemini | 1,171 | 35 | 3.0% |
Sample: 60 questions across 5 local service businesses. That is a narrow sample and we would rather say so than round it into something it is not. The citation data below covers 2,698 answers and 1,211 separate sources, which is where the useful part is.
Who the assistants actually cite
Every answer that carried a source, counted. Directories dominate, which is what most people expect. What most people do not expect is the second column.
| Source | Share of cited answers |
|---|---|
| Yelp (.com + .ca) | 21.6% |
| One individual business's own website | 10.1% |
| Fresha | 8.6% |
| HomeStars | 6.2% |
| Angi | 4.0% |
| HomeGuide | 3.3% |
A single business out-cited the national directories.
The most-cited source after Yelp was not a platform at all. It was one company's own website, quoted in 10.1% of answers that carried a citation - ahead of HomeStars, Angi and HomeGuide. Being outranked by directories is not a law of physics. One business had already beaten them.
Google's own grounding wrapper (vertexaisearch.cloud.google.com) is excluded - it is how Gemini passes a source through, not a source. Individual business websites are described but not named: several are customers, and we are not publishing who we track.
What we do with it
The measurement is the start, not the product. Every week we ask the engines the questions your customers ask, record who gets named, and turn each miss into a specific piece of work.
Find the gap
Which questions you are missing from, and which sources the engines read instead of you.
Do the work
The listing that keeps getting cited. The answer block your page is missing. The article nobody wrote.
Measure again
Same questions, next run. You see the line move, or you see that it did not.
GEO and AEO, answered
What is generative engine optimization?
The work that decides whether an AI assistant such as ChatGPT, Claude, Gemini or Perplexity names your business when a customer asks it a question. It is measured question by question, and changed by publishing pages that answer those questions directly and by being present on the sources the assistants cite. There is a longer explanation in what GEO actually means.
Is GEO the same as AEO?
They overlap. AEO (answer engine optimization) aims at the single answer a search engine lifts from a page, such as a featured snippet; GEO aims at the answer an AI assistant writes in its own words. We treat them as one job. See GEO vs SEO vs AEO.
Which AI assistants do you track?
ChatGPT, Claude, Gemini and Perplexity. We do not track Google AI Overviews.
Can you guarantee that ChatGPT will name my business?
No, and nobody honestly can. The answers are generated fresh and change as the assistants change. We track the questions, record every answer and publish the work aimed at the ones where you are missing, so you can see whether the answer moves.
Do you work with agencies?
Yes. Agencies can resell the whole thing under their own brand: see white-label GEO.
Want to know what the AIs say about your business?
We will run your questions and send you the answers - the real wording, and who got named instead of you. Or see for yourself first, free: the AI visibility check asks ChatGPT, Gemini and Claude who the best business in your trade and city is.
See what it costs →Every figure on this page was counted from our own records on 30 August 2026. If a number here is older than that date, treat the date as authoritative.
