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Generative engine optimization (GEO) is the work of getting your business named, or cited as a source, when an AI assistant such as ChatGPT, Claude, Gemini or Perplexity writes an answer. Classic SEO competes for a place in a list of links; GEO competes for a place inside the answer itself. Most of the groundwork is the same: clear pages, direct answers, consistent facts, and mentions on the sites the assistants read.
New articles every week, published automatically to your own site. How many depends on the plan.
The same engine publishes every week for businesses we own, so we live with its output the way our clients do.
Classic SEO competes for a position in a list. GEO competes to be one of the sources an assistant uses when it writes an answer. The user may never see a list at all, which means being tenth is now identical to being invisible.
Almost all of the fundamentals. Clear structure, genuine expertise, consistency, speed, and content that matches intent. If someone tells you GEO requires abandoning everything you know about SEO, be suspicious.
Answer-first writing, because a model extracts a claim rather than reading persuasively. Explicit factual statements it can lift. Structured data doing more work than before. And a much lower tolerance for padding, because padding gives a model nothing to extract.
For GEO, SEO and AEO side by side, read GEO vs SEO vs AEO. To have the work done for you, see our generative engine optimization service, or start with a free AI visibility check.
Where 8ight fits. Everything above is work that has to happen continuously. We automate the publishing half: three to six articles a week onto your own site, built to rank and carrying everything Google rewards. You can read what published today before you spend anything.
Both. The underlying shift is real. The packaging is often opportunistic, and plenty of agencies renamed their existing service overnight.
No. The overlap is large enough that the same work serves both, which is the most useful thing to understand about it.
Ask them the questions your customers ask, the way a customer would, and note who they name. Our free AI visibility check does one version of that for you: it asks ChatGPT, Gemini and Claude who the best business in your trade and city is.
For most local businesses, no. It becomes worth separating when you are competing nationally or in a category where assistants already drive real volume.
Pricing is tailored to the business. The plans differ by publishing volume and how much of the AI-search work is included; book a demo and we scope it with you, or start free with 3,000 credits, no card.
Enter your URL and we will show you the kind of article that would be publishing for your business.
