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Does Google Penalise AI-Written Content?

The short answer is no, and the longer answer is the one that actually matters.

Published, not just written

New articles every week, published automatically to your own site. How many depends on the plan.

Run on our own businesses too

The same engine publishes every week for businesses we own, so we live with its output the way our clients do.

The policy is about quality, not authorship

Google has been explicit that it rewards helpful content regardless of how it was produced, and targets content mass-produced primarily to manipulate rankings. The distinction is purpose and quality, not tooling.

What does get penalised

Scaled content abuse: large volumes of low-value pages made to game search rather than help anyone. That is a real policy with real enforcement, and plenty of AI content businesses have been caught by it.

Where the line sits in practice

Content grounded in your actual services, answering questions your customers actually ask, reviewed by someone who knows the trade, published at a sane cadence. That is defensible. Ten thousand near-identical pages is not, whoever or whatever wrote them.

Where 8ight fits. Everything above is work that has to happen continuously. We automate the publishing half: three to six articles a week onto your own site, built to rank and carrying everything Google rewards. You can read what published today before you spend anything.

Questions

Should I disclose that content is AI-assisted?

There is no requirement to. What matters is accuracy and usefulness. If a claim needs professional authority behind it, attribute it to a real person.

Is high volume risky by itself?

Volume plus thinness is risky. Volume plus genuine usefulness is just publishing. The failure mode is always the thinness.

How does 8ight avoid this?

By writing to real services and real questions rather than spinning one page into hundreds — and by telling customers no when a plan would produce pages nobody would ever want to read.

What it costs

Pricing is tailored to the business. The plans differ by publishing volume and how much of the AI-search work is included; book a demo and we scope it with you, or start free with 3,000 credits, no card.


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See it running on your own website

Enter your URL and we will show you the kind of article that would be publishing for your business.