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Schema Markup, Explained Without the Jargon

A small block of code that tells machines what your page means instead of making them infer it.

Published, not just written

New articles every week, published automatically to your own site. How many depends on the plan.

Run on our own businesses too

The same engine publishes every week for businesses we own, so we live with its output the way our clients do.

It removes guesswork

Without it, a machine reading your page has to infer that a string is a phone number, a price or a set of opening hours. Schema states it. The less inference required, the more confidently your information gets used.

The types most local businesses need

LocalBusiness for the organisation, Service for what you do, FAQPage where you answer questions, and BreadcrumbList for structure. That covers the overwhelming majority of what a service business needs.

The mistake worth avoiding

Marking up things that are not on the page, or claiming ratings you cannot evidence. That is a policy violation, and in the review case it is a consumer-protection problem too. Schema should describe the page, not embellish it.

Where 8ight fits. Everything above is work that has to happen continuously. We automate the publishing half: three to six articles a week onto your own site, built to rank and carrying everything Google rewards. You can read what published today before you spend anything.

Questions

Does schema improve rankings directly?

Not as a ranking factor in the simple sense. It improves how your content can be understood and displayed, which affects whether it gets used.

Do I need a developer?

Often not — most site platforms and SEO plugins generate the common types. Getting it right matters more than getting it custom.

Does 8ight handle it?

Yes, the content we publish carries appropriate structured data as standard.

What it costs

Pricing is tailored to the business. The plans differ by publishing volume and how much of the AI-search work is included; book a demo and we scope it with you, or start free with 3,000 credits, no card.


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See it running on your own website

Enter your URL and we will show you the kind of article that would be publishing for your business.