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The most common option, and the only one nobody writes a comparison page about. It is worth being clear about what it actually costs.
New articles every week, published automatically to your own site. How many depends on the plan.
The same engine publishes every week for businesses we own, so we live with its output the way our clients do.
| 8ight | The alternative | |
|---|---|---|
| Cost today | Tailored to the business; book a demo. | Nothing. |
| Cost in two years | Same monthly, against a site with hundreds of pages. | The compounding difference between you and whoever did publish. |
| What changes | The site accumulates pages that answer real searches. | Nothing, which is the problem — the market does not stand still with you. |
| Risk | You spend money and the return takes time to appear. | You remain findable only by people who already know your name. |
If you are fully booked, if your work comes entirely from referrals and always has, or if cash is tight enough that any marketing spend is a genuine risk — do nothing, and do not feel bad about it. Plenty of good businesses run this way for years. We would rather tell you that than sell you something you cannot use.
The cost is invisible, which is why it goes unnoticed. It is the jobs that went to a competitor because they came up and you did not, and you never knew the search happened. Over a year that is not a dramatic loss, which is exactly the problem — it is small enough to ignore every month and large enough to matter by the time you notice.
Content compounds, and so does its absence. A competitor who has published weekly for three years is not somewhere you can reach in a month by spending harder. Starting later means starting further behind, and that gap is the real cost of waiting rather than the monthly fee.
For some businesses, genuinely yes. The risk is concentration — referral flow drops when a source retires, moves or gets busy, and rebuilding from nothing takes far longer than maintaining something would have.
You can, and it will cost the same monthly. What is different is the head start your competitors will have accumulated, and that is not something money buys back quickly.
Fix your Google Business Profile properly. It is free, it takes an afternoon, and for many local businesses it moves more than anything else. We will tell you what to fix there whether or not you buy anything.
Pricing is tailored to the business. The plans differ by publishing volume and how much of the AI-search work is included; book a demo and we scope it with you, or start free with 3,000 credits, no card.
Put your URL in and see the kind of article that would be publishing for you. No card required to look.
